I'm Daniel Bettridge, the person behind Blank Slate Content.

I’m a writer, editor, author and social media expert with more than a decade’s worth of experience working at the highest levels of the industry for publications including The Guardian, The Atlantic, BBC and The Times.

I also have extensive experience in the corporate arena working for international digital marketing agencies, real estate companies and cannabis producers, alongside major brands including Orkin, Cineplex, MSN and HSBC Canada Rugby Sevens.

Whether I'm working with some of the world’s most recognized brands, or newspapers with hundreds of years of history - I have a proven track record of writing good copy that people actually engage with.

Through Blank Slate Content I’m bringing my skills and experience to bear in the business community, helping companies of all sizes to take advantage of the growing possibilities presented by content marketing.

Writer / Editor

As an Editor at Daily Hive, one of Canada's fastest growing digital outlets, I have a proven track record of producing content that people not only want to read but actively engage with and share on social media. My work at the publication came off of the back of a career as an Editor / Writer for publications across the globe including The Guardian, The Atlantic, BBC, The Times, The Telegraph, Yahoo, The Independent and The Week amongst many others. 


An expert in all things pop culture, I am a published author with three books to my name. The first, The Travel Guide to the Seven Kingdoms of Westeros, has been translated into five different languages and sold in more than 10 countries across the globe. My second book, The A - Z of Stranger Things, is currently available in all good book shops (and some bad ones). Finally my third book is due to be released in Fall 2019, continuing my love for all things televisual.

COntent Marketing

With experience working for brands including Orkin, Major Tom, Cineplex, Virgin, Top Man, MSN and Vancouver Whitecaps FC, I'm no stranger to high profile consumer campaigns. I also have experience working in content marketing for companies in sectors including technology, health, cannabis, security, investment and B2B. 

PR / Communications

As a former director at a boutique PR agency, I have run successful campaigns for everything from stockbrokers to startups.